Launch: Fear, Fascination or Frustration?
Have you ever had an idea for a product, a business or a new creative
line, gotten so far and then pouf!! nothing....off into oblivion?
What happened? You sat there with egg on your face because you'd told
everyone you were creating something and then failed to launch. You
stopped talking about it and hoped and prayed no one would ask you how
you were coming along with it.
I've helped numerous small businesses with the creation of new ideas,
new products and design concepts. Some move forward immediately and
others get bogged down in the "failure to launch" mode - not because
they don't have a great idea but because they fall into one of three
traps that sabotage the success of the idea or business.
An idea is only an idea until it's implemented. As long
as the idea is only in your head it serves no useful purpose to your
target market and certainly does not create any revenue or
satisfaction for you.
It's important to recognize WHY your products or ideas don't come to
fruition. Until you truly understand WHY it can be like pulling teeth
to make things happen. These are what I characterize as the three
Fs of "Failure to Launch":
I call this the
"Bright Shiny Object Syndrome". As creative people
we all have this to a certain extent - some more than others. What
happens is we come up with a fabulous product idea, a design or a
prototype and take it only SO far. And then we get distracted with a
new idea - another BSOB and the original idea never gets to the
implementation stage. Oh we might talk about it but it stays put.
It is terrific to have ideas (actually many people do not have this
gift that we sometimes take for granted) but to make a profit,
create a company and turn your idea into a product it is imperative
to get beyond the Fascination stage and on to the creation stage. If
it's a great idea and worthy of your attention it's time to move it
forward by doing 2 things (perhaps simultaneously)
#1 Creating your get it done systems and
#2 Getting help and assistance from someone with
Have you ever started a project or had an idea that you can only
take to a certain level with the current knowledge you have? Maybe
you're a great designer/seamstress and have created a line of bags
or clothing - but when it comes to sales and marketing, frankly you
just don't know the first thing. You start selling your products and
have some success but your sales are low and flat - and you get to
that frustration point where you just say "forget it - I should
never have thought I could start my own company!" You end up not
fulfilling a dream because you don't know the answer now.
Or you bump up against a roadblock on a major project by thinking
it's too complicated or too monumental. So you end up looking like a
deer in the headlights and become paralyzed - instead of chunking
down the project and starting somewhere rather than doing nothing.
I am reminded of one of my favorite quotes (not sure where this came
from) "You don't know what you don't know till you know it" This is
the time to learn what you don't know.
And if you've put yourself into overwhelm - start with an outline or
a brain dump of everything that needs to happen. Next put it all
into a logical sequence. What if you took the time you've spent
complaining and used it to create a plan towards a solution? Change
your language from I don't know to I'll find out.
When you're "comfortable (familiar)" where you are you tend to like
staying put because to stretch and change seems uncomfortable
If you're hanging around all your friends and family who are
unsupportive of your new business or your new idea - you start
believing them. And your mindset goes back to where you started.
You start thinking, "who am I to believe that I can start this
business?" And so you don't and your life remains the same and your
idea stays inside your head. And you have failed to launch.
Not everyone wants you to be successful. It's easy to stay the same.
But you know you will have to take charge. Getting past the fear,
whether it is fear of failure or fear of success (doesn't matter
which because they both keep you stuck) requires the inner critic in
you to stop the sabotage.
The question is, as I believe Wayne Dyer said,
do you want to die with the music still in you? I don't think so.
Step away from the fear and move out of that comfort zone - once you
do you will never turn back.
Identify which "F" is your stuck point, your Failure to Launch.
Once you know you can make the changes necessary to actually Launch
your line, launch your idea, launch your business or launch your
If you're in failure to launch mode I'd love to hear more. Feel free
to email me your comments and questions and I will be happy to answer:
For more information about how you can create your best life and
turn your idea into a profitable business, contact us about our
MasterMind groups for 2010 - the best way to get the coaching you need
to move your idea forward - all for less than what you pay a part-time
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