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When you're just starting your business or balancing a new business while working a "day job" you're wearing many hats! You may be doing many things in the business yourself or with very little help - or support from friends and family. It can be a confusing and lonely time especially if you've never owned a business.
And what I always say is "you don't know what you don't know" and how would you?
I didn't know how to run a business when I started my little cottage industry in my basement. All I knew was I needed a product - and I assumed (wrongly of course) that people would see it, love it and buy it!
And there is so much more to it! You don't want to go down rabbit holes wasting time and money. With product businesses, which are very often seasonal, you miss a season and you can miss a year!
Here are the best places to start:
"My launch was a completely overwhelming task just a few months ago. Now? Still a little scary - anything really important better be, right? But overwhelming? Nope.
I feel like I have a co-pilot. I'm flying the plane, but someone who knows the equipment is right next to me in case something goes wrong.
Thanks for having my back Jane!"
Stefanie Somers Collection